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Why is it important to grow your business email list when you can just survive by what you already have? Well, the challenge is not to just survive but to join the race, fight the battles, and live to see yourself succeed. So, you’re either alive or dead in this “Fish eats the smaller fish” trends of the business world. Without a growing business email list, you can be sure to be in a condition as the later, gasping for air and space, which should have been your first step all along.
Building and growing an email list should be the first and topmost priority of any business. How else do you expect to communicate with your customers? Of course, you have weekly newsletters and you have someone getting in touch with potential clients via emails. But, the real process by which you can actually get new customers, retain old ones, and keep them loyal is easier said than done because emails, like phone numbers, change and vanish with the passage of time. Why this happens is because –
- Your customer might have changed his/her place of work, thus also getting a new work email
- Your customer might have changed his/her email provider services for a better experience; or
- They might have just opted out of your email list because they do not find you interesting enough.
Getting across to your customers and asking them for their email can be just as it’s hard as it is to ask someone you don’t know to share their phone number with you.
Hence to help you get across to your customers and to successfully build your email list as well as keep it stable, here are 5 tips that you can follow.
Tips to Build, Retain, and Grow your Email List
#1 Upgrade your Content
People often abstain from sharing their emails with businesses because of the fear of a cluttered inbox and spam. Nobody wants their mailbox to be full with irrelevant emails, with content that is of no use to them. People are only going to get close to you and share their email with you if you can give them a promise of “adding value” to their lives.
So, if you have been thinking about pitching in the age-old ideas that have been used time and over again, you should STOP!!! Your audience has read already read them, tried them, gained or lost value from the ideas and they want something fresh coming from you.
As a business, what is the unique benefit that you are offering your customers? Who is your target audience? What is the market scenario for the service or product that you are selling them? If your UPS is going to work, show your audience how. If you feel that your idea is going to take a backseat, find out how you are going to make it work. Showcase it in your email content and make it a medium to tell your audience how you are different.
People are smarter today and they need to see and hear real experiences to believe something. So, do not be scared to bring out the trueness of your brand. Just make sure it adds value to your audience.
#2 Build Customer Loyalty Programs
As a business, you must realize that loyal and existing customers are much more valuable than new ones. The reason for is that if you have an existing customer, it becomes much easier to sell them your services or products based on their past experiences. However, it can cost you three times more just to acquire new customers, let alone selling them what you have to offer.
Hence, in such cases, offering loyalty programs to your existing customers can be a great technique to increase the sales of your business, up to four or 10 times more than what it is. Not only that, but these programs can also help you as a business to retain your existing customers. In the process, it can save you your expenses of gaining new customers, who will sooner or later join in seeing the incentive you have in store for them.
Loyalty programs are email building techniques that serve you for the long-haul. Take for instance the “My Starbucks Rewards” app, which allowed customers to earn loyalty points by ordering and paying via their mobile devices. Not only did this give Starbucks data to help them understand their customers’ preferences and behaviour, but it also shot up sales to 14% in just the first quarter which was equivalent to an additional 16.3 million people in the U.S.
Wouldn’t that be a wonderful achievement for you as well? Even though not in millions, you could target a great number of people to you with a pinch of customer loyalty programs in your mails.
#3 Run a Contest
Who does not like a little competition every now and then? After all, if there’s going to be a contest, there will be a winner and incentives, which every other person loves. Online contests are the easiest and most straightforward ways of encouraging people to share their email addresses. People love to win particularly when all that is required for increasing the chances are a share, like, and their email address.
There are many ways you adopt to hold a contest for your customers. Some of these techniques are as follows.
- You can set a theme for a photo contest, related to your product or service, where people can share their best pictures.
- The contest can also be related to sharing short videos from your customers they can share their best moments, a song cover, or anything else.
- The contest can be content-related, like a poem, a short story, or a funny anecdote.
- One of the best contests that can get many people following you is a sweepstakes format where people just have to enter email addresses to participate.
The incentive can be anything from your products, a mention on your website, or even a reasonable cash prize.
#4 Provide Customers with Lead Magnets
If you are looking for more email subscribers, lead magnets are your go-to email marketing strategy. As the name suggests, lead magnets give potential customers incentives like a free PDF checklist, an eBook, a report, or a video in exchange for their personal information like email addresses. Lead magnets are value-added tools and content for your customers, helping in raising awareness and connecting with prospective customers who haven’t heard of your brand.
A few other examples of lead magnets are as follows:
- Premium content like a digital marketing strategy that is different and unique, and informative from standard marketing content.
- Checklists to plan your marketing strategies and campaigns easily. They are important because they can be customized as per a business’ need.
- Ebooks with true value for your customer can be one of the best lead magnets you can offer for your customers.
- Cheatsheets, also known as mind-map or blueprints, are generally shorter than a page and cut straight to an ultra-specific point to help customers.
- Product samples are great lead magnets that allow customers to get the actual feel and experience of your product or service first-hand before making an actual purchase.
- Discount coupons are other lead magnets to offer your customers since it gives your customers a feeling of being rewarded for being with you.
Some other Lead magnets that you can provide to your customers are as follows
- Free trials
- Case studies
#5 Use Social Sharing Buttons in your Email
Did you know that you can enhance your click-through rates up to 158% for emails by using social sharing buttons in your emails to when they aren’t used? Some of the social sharing buttons that can help you obtain these click-throughs are attributed to Facebook, LinkedIn, Twitter, and Pinterest.
To put this straight, you can never waste any space in your email template by adding social media buttons, which can inspire subscribers to share your message on social networks. Other than that, social sharing buttons in your emails can give you three more advantages:
- These buttons can help you attract new potential customers, thus improving your reach beyond the current email list. If it so happens that people in your audience like your content, the social sharing buttons give them a chance to share it with their friends and co-workers. This, in turn, increases your base for your potential customers
- By adding social sharing buttons to your emails improves your SEO ranking. How? well, that’s because the number of shares on social media will help to drive more traffic and links back to your website. The more your content is shared, the greater your chances to rank in search results.
- Social media buttons on your email save your customers the hassle of having to copy/paste links that need to be shared. They can just click on the social media button and share it with their peers.
So, these are the five tips that can help you build your business email list, irrespective of the size of your company. Email lists are important in building the brand and image of your company. Hence, if you have not implemented any one of these tactics, it’s time to start now.
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Programming languages for web development have evolved over time. Its main purpose, in this case, is no longer to only create a static website. Today, programming languages are being used to create more interactive web elements and applications that can capture users attention and make them perform any action.
But that does not mean that the evolution stops here. This is why learning is a continuous process, necessary to acquire a thorough understanding of the fundamental concepts of programming languages. Additionally, the learning process makes it easier for them to incorporate the learned concepts in the design of the language.
Seasoned web developers have the required knowledge of programming languages, acquired through experience. Hence, when it comes to picking a programming language, it would have to be one that is less complicated and something that is familiar to them.
This, however, is not the case for new developers. For them, there are hundreds of languages to choose from and they have no idea where to begin.
Hence, to guide newbie web developers to make a choice and stay abreast with the trends of today, here are 10 programming languages they should stick with.
Top 10 Programming Languages- 2019
There are an array of options to choose from in the present day when it comes to programming languages. It is due to this diversity that businesses are facing difficulty in finding and hiring the right developer for their needs.
The bar graph below is a representation of the top 20 programming languages based on their TIOBE index ratings, June 2019. Let’s have a closer look at the first 10 programming languages to make life easier for web developers worldwide.
Java is 99% object-oriented and is robust as java objects contain no references to data external to themselves. Java is known to be simpler than C++ because it utilizes automatic garbage collection and memory allocation.
Java has gained popularity in various projects, which also includes web development. You can also use Java to build mobile apps for Android.
The main idea behind Java is that it can run on pretty much any device and platform. Thus, if you decide to learn it for web development, you have a powerful tool to use for mobile or desktop software development, too.
The biggest shortcoming of Java is that it’s not the best tool for small-scale projects. Java development takes longer than with Ruby or Python. Therefore, you won’t see Java used at startups who need to launch their web apps asap.
In its initial phase, C was designed to carry out Unix operating systems. Hence, all the supporting tools, libraries, and most of the Unix Kernel were written in C. With the passage of time, C was found useful in other programs because of its flexibility for memory management.
In the case of C programming memory is allocated dynamically, automatically, and statically, assisted by
callocfunctions. Today, C programming is popular and widely used by programmers due to the level of control it offers them when allocating memory.
Additionally, C programming is known to sit close to the operating system making it an efficient language that allows easy access to a system’s memory.
Though C may be a good choice for system-level programming, yet it is not the perfect alternative for application-level programming. Pointers in C programming have been a common area of confusion and errors for programmers. Furthermore, the language also lacks precise support in case of classes and objects.
According to the TIOBE index for June 2019, Python’s popularity as a programming language has soared by 8.5%. It has also been predicted that the programming language will replace Java and C in the next 3-4 years at this rate.
Python is also considered to be the programming language of the future. No wonder, the programming language earned itself a second place as one of the most loved top programming languages as well as the most wanted programming language, according to Stack Overflow’s developer survey of 2019.
Though Python runs slower than Java, yet on the bright side, it also takes lesser time to develop. An easy to read programming language, Python is designed with simple descriptions and common sense syntax. Thus, it offers a great user experience and is perfect for teaching those who are new to the field.
Python programming forms the core for PUBG, one of the most played online games in the world.
Alike C, C++ works closely to the system memory thus making it a great programming language to write embedded software, device drivers, and operating system kernels. C++ programming is compact, which means that it is easy and fast to execute.
In fact, C++ is possibly the fastest and versatile programming language known in the world, equipped with an immense network of frameworks, libraries, and tools. A valuable resource, C++ programming is used almost everywhere.
C++ is especially popular among game developers due to its versatile nature and excellent support for computer graphics like OpenGL. C++programming is evolving into an ever-better language and is hence good for maintaining large-scale software.
5. Visual Basic .NET
C# was first developed in the year 2000 at Microsoft by Anders Hejlsberg. C# is Microsoft’s own programming language and was created because Sun, which was later purchased by Oracle, did not want any changes made to Java. Since its inception, C# has grown exponentially especially with comprehensive support from Microsoft, and has gained a large popularity today.
C# is a general-purpose language and is often considered to be a hybrid of C and C++. It was designed for creating apps on the Microsoft platform, which only worked if it used the .NET framework on Windows.
The programming language can be used to create almost any type of program. However, its strong suite lies in making Windows applications and games. In the present time, the programming language has gained popularity for mobile development as well.
PHP is a high-level programming language and is traditionally used as a server-side scripting language. PHP is a great option for developers. For instance, its codes runs faster since it uses its own memory. Additionally, with PHP, most associated tools are open source, like WordPress, which make it less expensive.
In terms of database connectivity, PHP is capable of connecting to several databases, the most common one being MySQL, which can be used for free. There are so many reasons to love this programming language, but the most valid one is that PHP runs everywhere the web does.
Some popular tools that are all running PHP on the server are Drupal, Joomla, ExpressionEngine, Magento, and MediaWiki.
Structured Query Language aka SQL is a domain specific language that most developers use to manage relational databases and manoeuvre the data within them. SQL does not require prior programming skills.
SQL has its own markup like other programming languages. Hence, for a developer to be able to use SQL effectively, it is imminent that they first learn SQL markup.
This programming language was developed in the year 1984 by
Tom Love and Brad Cox and was the primary language for Apple iOS until 2014, when Apple launched Swift.
Objective-C is a general-purpose, object-oriented programming language, a subset of C that offers developers object-oriented capabilities and a dynamic runtime.
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Why does everyone want to start an online business?
Three main reasons-
1: You can work from anywhere you like, on your own hours, as long as there is internet connectivity
2: It does not cost much; and
3: You are your own boss
To think about it, having an online business gives a person all the freedom that they need and also a lucrative income if they do everything right while architecting it from scratch. However, as easy-peasy, as it might seem to you, building a successful online business is not child’s play. It’s especially not a guestimating game where you figure out how the blocks can be put together to fit.
Building an online business calls for dedication, future planning, and the right use of resources at the appropriate time to gain maximum results. Not everyone’s cup of tea, most online entrepreneurs give up owing to their constant failures and many can’t even start because they don’t know how.
It can be easy to fail and hard to start with an online business, especially if you do not have the right guidance. The year 2019 calls for more of this guided mechanism for success in the online world because of growing technology, available tools to expedite the process, and ever-changing Google algorithms. Whatever the cyberbusiness may be that you are planning to start with, you do not want to be one of the many who are unsuccessfully flocking the back pages of Google.
So to help you make your business a success, here are some tips to architect it in 2019.
What is your Product/Service?
The first rule of starting an online business is to be sure about what type of product or service you would want to offer to your target audience. Are your products something like clothes, furniture, or a service like software, apps, food deliveries, or content? If you are not sure about what you have to offer to your customers, there is a chance that you will confuse them too. Additionally, your product/service will help you determine the kind of audience you will attract.
Always keep in mind that the product/service that you choose will be critical for the success of your online business. So, think hard, and be personally and emotionally committed to its success. The first step is to analyze the product/service from your point-of-view and then analyze it from the customer’s point of view.
What is Market Potential?
After having decided what your product/service is, your next step is to decide what type of potential it holds in the existing market. When you embark on the journey you cannot turn a blind eye to your competitors. If you want to gauge your strengths and weaknesses then you would require to compare your product/service with existing businesses in the cyber world.
Always remember that your business is being created to serve your customers and not you. You cannot gain profit until you address their needs and wants. Ask yourself-
- Where do your customers spend most of their time online
- How can you expedite the reach of your product/service to them?
- What are the right platforms to showcase your products/services?
- What kind of an angle of approach do you have to use to capture the attention of your customer?
All these questions and more will help you strategize and create a robust business plan that can deliver results.
Create a USP for Your Online Business
When we set foot into the arena of creating an online business, the most frustrating fact that we are constantly reminded about is that “We are too late because everything has already been taken.” But, that is not true because there is always something new that you can do, even with an old idea or product. For instance, there are several apps and games that are doing the rounds of Google’s Playstore. Many of them have the same theme yet, one always does better than the other because their Unique Selling Point (USP) differs from others.
We can cite the example of Bulb to elaborate on this point. Bulb, the energy brand of the UK, incorporated a digital-first strategy to lure customers away from its competitors like British Gas and EON. To make itself prominent as a brand name, Bulb combines the strategies using social media and referral marketing, above its promise 100% sustainability. Other than that, the company also focuses on the UX of its mobile app, designing it such that it is intuitive and easy-to-use, continuously updating it to improve functionality. The brand’s strategies and methods have proved successful and helped them in attracting more than 700,000 customers.
Choose a Name
It would be an understatement to just say that finding a name for your online business is an important step. Your business name is the face of your company, hence it has to be memorable and clear so that your customers can remember it. For instance, Netflix can never be confused with any other because of its unique spelling, yet simple take on the meaning of the service that it’s providing. Your business name can anything derived from an abbreviation, location, acronym, or even foreign name. It just has to be catchy, unique, and most importantly memorable.
Build a Website
Websites generate business irrespective of your business or profession while also delivering a strong marketing message to customers. People are using the internet twice as much today than they did a decade ago. So, whether you are a local business, or trying to make a brand name, people will be looking you up online and if you do not have a website, then you are just missing out.
Most businesses think that if they put up a business website, it has to offer products to sell, accept payments, and so on. But, this is further away from the truth than you think. So, don’t stop your step and go ahead and find a web hosting service and a domain name to get you started in your steps.
Get Ready with Content
Even though everyone knows the importance of quality content, yet most businesses are ready to settle for just anything to save a few dollars. Content marketing is an important part of every companies strategy. Whether it’s a story, a blog, an ebook, a whitepaper, or an infographic, it has to add value. Content can help businesses generate three times more leads and believe it or not, 70% of people prefer learning something from articles than ads. In fact, according to studies, results in a higher rate of success, overall. So get ready with content because it would be needed everywhere, starting from your website, to your blogs and email newsletters to make an impact on your customers.
Are you having trouble coming up with an online business plan that can succeed? If yes, you can always reach out to Marak Technologies to take care of your digital needs. We are a full stack digital marketing and IT services company, assisting you at every step, whether it’s building a website or creating a marketing strategy. Whatever your query maybe, we are here to provide answers for you.
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Digital marketing has come a long way in India till the present time and the progress has been amazing.
The infographic below illustrates the journey of digital marketers in India from its discovery in 1990 to the present time and beyond. Let’s have a look at what the infographic can educate us with.