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How to Build a High-Performance Content  Marketing Strategy

How to Build a High-Performance Content Marketing Strategy

Don’t you often look for a solution to this most relevant question ? Don’t you wonder what are the best ways to enhance your content marketing ?  What is the most reliable way to reach the world effectively ? Or should you change the principle with […]

Offline Marketing vs Online Marketing

Offline Marketing vs Online Marketing

Don’t we often ask this question ! What is Online Marketing and Offline Marketing ? What is the marketing policies included in both these methods? and what differentiates  between both of these methods?   Here are some of the differences between Offline and Online Marketing   Online […]

5 Tips to Grow your Business Email List

5 Tips to Grow your Business Email List

Why is it important to grow your business email list when you can just survive by what you already have? Well, the challenge is not to just survive but to join the race, fight the battles, and live to see yourself succeed. So, you’re either alive or dead in this “Fish eats the smaller fish” trends of the business world. Without a growing business email list, you can be sure to be in a condition as the later, gasping for air and space, which should have been your first step all along.

Building and growing an email list should be the first and topmost priority of any business. How else do you expect to communicate with your customers? Of course, you have weekly newsletters and you have someone getting in touch with potential clients via emails. But, the real process by which you can actually get new customers, retain old ones, and keep them loyal is easier said than done because emails, like phone numbers, change and vanish with the passage of time. Why this happens is because –

  • Your customer might have changed his/her place of work, thus also getting a new work email
  • Your customer might have changed his/her email provider services for a better experience; or
  • They might have just opted out of your email list because they do not find you interesting enough.

Getting across to your customers and asking them for their email can be just as it’s hard as it is to ask someone you don’t know to share their phone number with you.

Hence to help you get across to your customers and to successfully build your email list as well as keep it stable, here are 5 tips that you can follow.

Tips to Build, Retain, and Grow your Email List

#1 Upgrade your Content

People often abstain from sharing their emails with businesses because of the fear of a cluttered inbox and spam. Nobody wants their mailbox to be full with irrelevant emails, with content that is of no use to them. People are only going to get close to you and share their email with you if you can give them a promise of “adding value” to their lives.

So, if you have been thinking about pitching in the age-old ideas that have been used time and over again, you should STOP!!! Your audience has read already read them, tried them, gained or lost value from the ideas and they want something fresh coming from you.

As a business, what is the unique benefit that you are offering your customers? Who is your target audience? What is the market scenario for the service or product that you are selling them? If your UPS is going to work, show your audience how. If you feel that your idea is going to take a backseat, find out how you are going to make it work. Showcase it in your email content and make it a medium to tell your audience how you are different.

People are smarter today and they need to see and hear real experiences to believe something. So, do not be scared to bring out the trueness of your brand. Just make sure it adds value to your audience.

#2 Build Customer Loyalty Programs

As a business, you must realize that loyal and existing customers are much more valuable than new ones. The reason for is that if you have an existing customer, it becomes much easier to sell them your services or products based on their past experiences. However, it can cost you three times more just to acquire new customers, let alone selling them what you have to offer.

Hence, in such cases, offering loyalty programs to your existing customers can be a great technique to increase the sales of your business, up to four or 10 times more than what it is. Not only that, but these programs can also help you as a business to retain your existing customers. In the process, it can save you your expenses of gaining new customers, who will sooner or later join in seeing the incentive you have in store for them.

Loyalty programs are email building techniques that serve you for the long-haul. Take for instance the “My Starbucks Rewards” app, which allowed customers to earn loyalty points by ordering and paying via their mobile devices. Not only did this give Starbucks data to help them understand their customers’ preferences and behaviour, but it also shot up sales to 14% in just the first quarter which was equivalent to an additional 16.3 million people in the U.S.

Wouldn’t that be a wonderful achievement for you as well? Even though not in millions, you could target a great number of people to you with a pinch of customer loyalty programs in your mails.

#3 Run a Contest

Who does not like a little competition every now and then? After all, if there’s going to be a contest, there will be a winner and incentives, which every other person loves. Online contests are the easiest and most straightforward ways of encouraging people to share their email addresses. People love to win particularly when all that is required for increasing the chances are a share, like, and their email address.

There are many ways you adopt to hold a contest for your customers. Some of these techniques are as follows.

  • You can set a theme for a photo contest, related to your product or service, where people can share their best pictures.
  • The contest can also be related to sharing short videos from your customers they can share their best moments, a song cover, or anything else.
  • The contest can be content-related, like a poem, a short story, or a funny anecdote.
  • One of the best contests that can get many people following you is a sweepstakes format where people just have to enter email addresses to participate.

The incentive can be anything from your products, a mention on your website, or even a reasonable cash prize.

#4 Provide Customers with Lead Magnets

If you are looking for more email subscribers, lead magnets are your go-to email marketing strategy. As the name suggests, lead magnets give potential customers incentives like a free PDF checklist, an eBook, a report, or a video in exchange for their personal information like email addresses. Lead magnets are value-added tools and content for your customers, helping in raising awareness and connecting with prospective customers who haven’t heard of your brand.

A few other examples of lead magnets are as follows:

  • Premium content like a digital marketing strategy that is different and unique, and informative from standard marketing content.
  • Checklists to plan your marketing strategies and campaigns easily. They are important because they can be customized as per a business’ need.
  • Ebooks with true value for your customer can be one of the best lead magnets you can offer for your customers.
  • Cheatsheets, also known as mind-map or blueprints, are generally shorter than a page and cut straight to an ultra-specific point to help customers.
  • Product samples are great lead magnets that allow customers to get the actual feel and experience of your product or service first-hand before making an actual purchase.
  • Discount coupons are other lead magnets to offer your customers since it gives your customers a feeling of being rewarded for being with you.

Some other Lead magnets that you can provide to your customers are as follows

  • Templates
  • Free trials
  • Case studies
  • Webinars
  • Podcasts

#5 Use Social Sharing Buttons in your Email

Did you know that you can enhance your click-through rates up to 158% for emails by using social sharing buttons in your emails to when they aren’t used? Some of the social sharing buttons that can help you obtain these click-throughs are attributed to Facebook, LinkedIn, Twitter, and Pinterest.

To put this straight, you can never waste any space in your email template by adding social media buttons, which can inspire subscribers to share your message on social networks. Other than that, social sharing buttons in your emails can give you three more advantages:

  • These buttons can help you attract new potential customers, thus improving your reach beyond the current email list. If it so happens that people in your audience like your content, the social sharing buttons give them a chance to share it with their friends and co-workers. This, in turn, increases your base for your potential customers
  • By adding social sharing buttons to your emails improves your SEO ranking. How? well, that’s because the number of shares on social media will help to drive more traffic and links back to your website. The more your content is shared, the greater your chances to rank in search results.
  • Social media buttons on your email save your customers the hassle of having to copy/paste links that need to be shared. They can just click on the social media button and share it with their peers.

Conclusion

So, these are the five tips that can help you build your business email list, irrespective of the size of your company. Email lists are important in building the brand and image of your company. Hence, if you have not implemented any one of these tactics, it’s time to start now.

How to Generate More Leads for your Business with Email Marketing

How to Generate More Leads for your Business with Email Marketing

There are many ways email marketing can help to generate leads. Here 8 of the best proven methods. Read on to know more.

6 Funny Marketing Campaigns Businesses can Incorporate to Keep Customers Happy This Friendship’s Day

6 Funny Marketing Campaigns Businesses can Incorporate to Keep Customers Happy This Friendship’s Day

It’s Friendship’s Day again; the time of the year when we commemorate our close friends and the times that we spent with them. On Friendships Day, everyone has a special way to remind their friends of the special bond that they share. Media channels to […]

25 Terminologies Every Social Media Marketers Must Know

25 Terminologies Every Social Media Marketers Must Know

Social media channels are on every person’s fingertips and it can become a task for social media marketers to catch up with consumers without the right knowledge about the domain.

Believe it or not, social media is a powerful tool in the arena of digital marketing and it can help businesses increase their online visibility double-fold if used correctly.

So, if you are thinking of hiring a digital marketing company to manage your social media accounts, ensure that their social media marketers know what they are doing. The following 25 terminologies make up for the majority of social media success. Let’s have a look at what these terminologies are.

25 Important Terms in Social Media Marketing

#1 Block

This is a feature on Twitter that allows users to prevent other users from:

  • Following them
  • Sliding into their DMs
  • Adding them to lists
  • Tagging them in photos

This feature gives users peace of mind as it helps in blocking out bothersome or disturbing users online. If a person is blocked, even if they mention you on their tweets, the tweets won’t appear in your notification. Instead, the person receives a message letting them know that they have been blocked. However, this feature cannot restrict anyone from seeing your public tweets. Using a protected account is the only way to get someone out of your digital space completely.

#2 Brandjacking

The hijacking of a person or organization’s name or likeness to promote an agenda or damage the target’s reputation. Brandjackers don’t hack their targets’ social accounts—instead, they assume a target’s online identity with fake accounts, promoted hashtags, and satirical marketing campaigns.

#3 Cashtag

A Twitter reference to business news about a publicly-traded company. Launched in 2012, cashtags can be tracked in the same way hashtags are. For example, typing $NFLX in the Twitter search bar will show news related to Netflix and its stock.

#4 Clickbait

Clickbait is a type of web content that contains misleading or thrill-seeking headlines that lure readers to click through to the full story. Clickbaits are generally a disappointment to readers as they do not fulfil the readers’ quest for knowledge. Clickbaits serve the purpose of generating page views as well as to earn advertising revenue.  

#5 Click-through rate (CTR)

CTRs are popular metrics that are used for reporting the number of people who viewed your content and then took an action. The actions that are tracked would be something like clicking on an ad or a link on a website or blog. CTR is most commonly used for pay-per-click advertising and other performance-driven channels. The higher your CTR is, the more effective your marketing will be. CTR is calculated by analysing the number of clicks made to overall impressions.

#6 Creative Commons

This license permits the public to use otherwise copyrighted material. For social marketers, Creative Commons licenses are helpful especially they need to source images to illustrate the content. You can only the Creative Commons images unless you are using your own images or have purchased the rights to an image. There are distinctive levels of Creative Commons licenses that restrict the use of an image commercially, modified, or remixed. It also defines whether any attribution is required.

#7 Dark Social

Alexis Madrigal coined the term ‘dark social’ in 2012 by former deputy editor of The Atlantic. When people share content through private channels like instant messaging programs, emails, and messaging apps, it is dark social. The name is derived from the fact that the sharing is done through private channels which makes it harder to track than content shared on public platforms like Twitter and Facebook.

Some of the most well-known dark social traffic channels are as follows.

  • Messaging apps like WhatsApp and Facebook Messenger
  • Emails
  • Native mobile apps like Facebook and Instagram

Simply put, dark social represents any type of web traffic that is not connected to a known source like Google search or a social network.

#8 Ephemeral content

Content that is accessible for only a brief period and is filled with rich media, essentially images and videos are termed as ‘Ephemeral content’. Since ephemeral content is temporary, it sustains the traffic of most social media platforms by the brief appearance and disappearance of content.

It is a marketing strategy that takes advantage of the fear of missing out (FOMO) and is intended to evoke an immediate response from the user. Facebook and Instagram Stories or Snapchat are good examples of ephemeral content. 

#9 First response time

This is the time taken by a company to give its first response to a customer’s comment or inquiry on social media. In terms of social media customer service, First Response Time can be a key performance indicator even if an issue is not resolved instantly. A quick first response demonstrates the fact that a company is listening and willing to help.

#10 FOMO

FOMO or the “Fear of Missing Out” is the phenomenon that describes the feeling of anxiety, sadness, or loss at the thought of not being able to participate in an interesting event often stimulated by posts seen on social media.

#11 JOMO

JOMO or the “Joy of Missing Out” is derived from the Danish and Norwegian word “hygge”, that translates to cosy and comfortable sociability with feelings of wellness and contentment. It is also known as the powerful inclination to retreat from the craziness of the world like binging on Netflix, reading a book, or even taking a warm bath. It is an adverse reaction to FOMO.

#12 Key performance indicator (KPI)

KPI is a system of measuring the success or failure of any marketing campaign or another initiative. In the case of social media marketing campaigns, KPIs can and may include brand mentions, click-throughs to your website from individual posts, or replies and retweets.

#13 Like baiting

Like bait is the practice of clearly requesting likes, shares, and comments from audiences to boost engagement on social media channels. These kinds of posts may be in the form of a simple text, images and videos with suggestions or recommendations inside them. These types of posts receive more publicity and promotion, as they drown out other more organic content, such as simple image and text posts that users intend for their friends and family. 

#14 Lurker

This refers to a member of the online community, who observes what goes on around them but never participates for a period of time before actually engaging with the content with a like or reply. It has been found that over 70% of social media followers are lurkers, while 20% occasionally participate, and the remaining 10% regularly engage.

#15 Newsjacking

Newsjacking is also known as trend jacking. It is the act of referring to or participating in a news story or a trending topic to connect with the audience following or discussing that story. Newsjacking or trend jacking should be done only if there is are close ties between your product or service and the story in question.

#16 Retargeting

An online advertising technique that aims to re-engage website visitors who left a site without converting. (If you’ve ever been followed around on the Internet by that pair of shoes you were drooling over during lunch, you’ve been retargeted.) Retargeting starts with a small tracking tag embedded in your website’s code. Once visitors come to your website, you can then target them as they visit other websites, including search engines, social-media sites, news outlets, and blogs.

The rationale is that these visitors are your best chance to make a sale so instead of advertising to strangers, you spend your budget on prospects who have already visited your website.

#17 Rich pin

Rich pins are an SEO-focused aspect of Pinterest that contains additional content. They are designed to spread brand awareness and provide more context about an idea because they show extra information directly on a Pin. Rich Pins are of four types- app, product, recipe and article. Rich Pins offer users more details than standard Pinterest pins, which is what makes them more useful. Over 93% of people use Pinterest to plan their purchases and Rich Pins provide leads with useful information about your products and services.

#18 RSS

A short form for Rich Site Summary or Really Simple Syndication, but neither of them are official acronyms. It is a format for syndicating web content and are created in a standard XML format, making them compatible with many readers and aggregators. Content creators use RSS feeds to broadcast content or content summaries to audiences. Readers can subscribe to RSS feeds without providing personal information, and then automatically receive updates through a newsreader or aggregator. RIP Google Reader.

#19 Sentiment analysis

Sentimental analysis, as the name suggests, is the endeavour to how audiences feel about a brand, company, or product in accordance with the social data collected. As a rule, sentiment analysis involves natural language processing or another computational method to identify the philosophy held in a social media message.

#20 Share of voice

When we talk about Share of Voice, it measures the number of social media mentions a particular brand is receiving in comparison to their competition. Share of voice is typically measured as a percentage of total mentions within an industry or among a defined group of competitors.

#21 Social listening

Social listening is the art of ascertaining and evaluating what is being said about a company, topic, brand, or person on social media channels.

#22 SoLoMo

A word that combines three consumer trends: social (So); location-based (Lo); and mobile (Mo). SoLoMo is a catchy term that can help marketers keep these important concepts top of mind in their communication efforts.

#23 Triage

The process of prioritizing, assigning, and responding to inbound social media messages. The term is borrowed from emergency medicine, where it is crucial to assess the relative urgency of every case to prioritize care.

In a social media triage process, incoming messages are filtered, evaluated for urgency, assigned to the necessary parties, and, if necessary, escalated so that the organization can provide the appropriate response (either online, offline, or both).

#24 Unroll

It is the act of splitting a thread of tweets into individual posts for easier accessibility for screen readers and other tools designed to help users with various impairments.

#25 Vanity metric

Analytics numbers that can be measured but aren’t a signifier of real return on investment. Some of the vanity metrics examples are the number of website page views, Twitter or Instagram followers, and email opens. These metrics can offer an inflated sense of a brand’s success. They are best when contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions.

Top 10 Newsletter Tools Every Marketer Must Possess

Top 10 Newsletter Tools Every Marketer Must Possess

If you thought that email marketing is an outdated marketing technique and that newsletters are a waste of time then you might want to check your growth rate in terms of brand wars. Believe it or not, email newsletters are still trending and an important […]

eCommerce Technologies for Business Success in 2019 and Beyond

eCommerce Technologies for Business Success in 2019 and Beyond

What makes an e-commerce business a success? There was a point of time when e-commerce was all about catering to the product/service requirement of a customer. However, in today’s digitalized atmosphere, the customer is looking for much more. Hence for e-commerce businesses to succeed, they […]

Top 10 Programming Languages in 2019

Top 10 Programming Languages in 2019

Programming languages for web development have evolved over time. Its main purpose, in this case, is no longer to only create a static website. Today, programming languages are being used to create more interactive web elements and applications that can capture users attention and make them perform any action.

But that does not mean that the evolution stops here. This is why learning is a continuous process, necessary to acquire a thorough understanding of the fundamental concepts of programming languages. Additionally, the learning process makes it easier for them to incorporate the learned concepts in the design of the language.

Seasoned web developers have the required knowledge of programming languages, acquired through experience. Hence, when it comes to picking a programming language, it would have to be one that is less complicated and something that is familiar to them.

This, however, is not the case for new developers. For them, there are hundreds of languages to choose from and they have no idea where to begin.

Hence, to guide newbie web developers to make a choice and stay abreast with the trends of today, here are 10 programming languages they should stick with.

Top 10 Programming Languages- 2019

There are an array of options to choose from in the present day when it comes to programming languages. It is due to this diversity that businesses are facing difficulty in finding and hiring the right developer for their needs.

The bar graph below is a representation of the top 20 programming languages based on their TIOBE index ratings, June 2019. Let’s have a closer look at the first 10 programming languages to make life easier for web developers worldwide.

Programming languages 2019 (2)
Image Courtesy: Towards Data Science

1. Java

Java is 99% object-oriented and is robust as java objects contain no references to data external to themselves. Java is known to be simpler than C++ because it utilizes automatic garbage collection and memory allocation.

Java has gained popularity in various projects, which also includes web development. You can also use Java to build mobile apps for Android.
The main idea behind Java is that it can run on pretty much any device and platform. Thus, if you decide to learn it for web development, you have a powerful tool to use for mobile or desktop software development, too. 

The biggest shortcoming of Java is that it’s not the best tool for small-scale projects. Java development takes longer than with Ruby or Python. Therefore, you won’t see Java used at startups who need to launch their web apps asap. 

2. C

In its initial phase, C was designed to carry out Unix operating systems. Hence, all the supporting tools, libraries, and most of the Unix Kernel were written in C. With the passage of time, C was found useful in other programs because of its flexibility for memory management.

In the case of C programming memory is allocated dynamically, automatically, and statically, assisted by malloc and callocfunctions. Today, C programming is popular and widely used by programmers due to the level of control it offers them when allocating memory.

Additionally, C programming is known to sit close to the operating system making it an efficient language that allows easy access to a system’s memory.

Though C may be a good choice for system-level programming, yet it is not the perfect alternative for application-level programming. Pointers in C programming have been a common area of confusion and errors for programmers. Furthermore, the language also lacks precise support in case of classes and objects.

3. Python

According to the TIOBE index for June 2019, Python’s popularity as a programming language has soared by 8.5%. It has also been predicted that the programming language will replace Java and C in the next 3-4 years at this rate.

Python is also considered to be the programming language of the future. No wonder, the programming language earned itself a second place as one of the most loved top programming languages as well as the most wanted programming language, according to Stack Overflow’s developer survey of 2019.

Though Python runs slower than Java, yet on the bright side, it also takes lesser time to develop. An easy to read programming language, Python is designed with simple descriptions and common sense syntax. Thus, it offers a great user experience and is perfect for teaching those who are new to the field.

Python programming forms the core for PUBG, one of the most played online games in the world.

4. C++

Alike C, C++ works closely to the system memory thus making it a great programming language to write embedded software, device drivers, and operating system kernels. C++ programming is compact, which means that it is easy and fast to execute.

In fact, C++ is possibly the fastest and versatile programming language known in the world, equipped with an immense network of frameworks, libraries, and tools. A valuable resource, C++ programming is used almost everywhere.

C++ is especially popular among game developers due to its versatile nature and excellent support for computer graphics like OpenGL. C++programming is evolving into an ever-better language and is hence good for maintaining large-scale software.

5. Visual Basic .NET

TIOBE ranks as the fifth most popular programming language in the present day, two places up since 2018. Analysts at TIOBE are surprised to see the rise of Visual Basic .NET, even ahead of Javascript.

It’s a perfectly good language. I like it about as much as C# and I think it’s easier for people to read even if they don’t know it (compared to, for example, C# or JavaScript).

Vogel replying to a reader.

6. C#

C# was first developed in the year 2000 at Microsoft by Anders Hejlsberg. C# is Microsoft’s own programming language and was created because Sun, which was later purchased by Oracle, did not want any changes made to Java. Since its inception, C# has grown exponentially especially with comprehensive support from Microsoft, and has gained a large popularity today.

C# is a general-purpose language and is often considered to be a hybrid of C and C++. It was designed for creating apps on the Microsoft platform, which only worked if it used the .NET framework on Windows.

The programming language can be used to create almost any type of program. However, its strong suite lies in making Windows applications and games. In the present time, the programming language has gained popularity for mobile development as well.

7. JavaScript

According to the 2019 Stack Overflow Developer survey, JavaScript has been recognized as the most popular programming language. JavaScript is popular because of its graphical UI and its role as the scripting language of the world wide web.

Though JavaScript as a programming language is not designed for systems programming. It is a higher level language and is easy to get started with. The programming language is famous among beginners because they straightaway start coding on it from the browser without having to set up any development environment.

According to the TIOBE index, JavaScript is ranked as the 7th most popular language and is one of the most used applications on both desktop and mobile devices. JavaScript has a lot of technical innovation going on, which will only add more.

8. PHP

PHP is a high-level programming language and is traditionally used as a server-side scripting language. PHP is a great option for developers. For instance, its codes runs faster since it uses its own memory. Additionally, with PHP, most associated tools are open source, like WordPress, which make it less expensive.

In terms of database connectivity, PHP is capable of connecting to several databases, the most common one being MySQL, which can be used for free. There are so many reasons to love this programming language, but the most valid one is that PHP runs everywhere the web does.

Some popular tools that are all running PHP on the server are Drupal, Joomla, ExpressionEngine, Magento, and MediaWiki.

9. SQL

Structured Query Language aka SQL is a domain specific language that most developers use to manage relational databases and manoeuvre the data within them. SQL does not require prior programming skills.

SQL has its own markup like other programming languages. Hence, for a developer to be able to use SQL effectively, it is imminent that they first learn SQL markup.

10. Objective-C

This programming language was developed in the year 1984 by
Tom Love and Brad Cox and was the primary language for Apple iOS until 2014, when Apple launched Swift.

Objective-C is a general-purpose, object-oriented programming language, a subset of C that offers developers object-oriented capabilities and a dynamic runtime.

10 Great Reasons Why You Should Move to Cloud Computing Solutions

10 Great Reasons Why You Should Move to Cloud Computing Solutions

Did you know? Amazon accounts for more than 50% of its profits to cloud computing By 2020, cloud computing will grow to a $162 billion industry ; and On-premises data centres experience a higher rate of security incidents. This is as high as 51%, unlike […]

Things that Could Go Wrong When You Outsource Software Development and How to Handle it

Things that Could Go Wrong When You Outsource Software Development and How to Handle it

It’s great that you have chosen to outsource the software development work for your enterprise. After all, outsourcing can solve many problems within an organization. Some of these problems are cost control, quick delivery, a lack of quality talent, or backlog in the development process. […]

DIY: How to architect your online business in 2019?

DIY: How to architect your online business in 2019?

Why does everyone want to start an online business?

Three main reasons-

1: You can work from anywhere you like, on your own hours,  as long as there is internet connectivity

2: It does not cost much; and

3: You are your own boss

To think about it, having an online business gives a person all the freedom that they need and also a lucrative income if they do everything right while architecting it from scratch. However, as easy-peasy, as it might seem to you, building a successful online business is not child’s play. It’s especially not a guestimating game where you figure out how the blocks can be put together to fit.

Building an online business calls for dedication, future planning, and the right use of resources at the appropriate time to gain maximum results. Not everyone’s cup of tea, most online entrepreneurs give up owing to their constant failures and many can’t even start because they don’t know how.

It can be easy to fail and hard to start with an online business, especially if you do not have the right guidance. The year 2019 calls for more of this guided mechanism for success in the online world because of growing technology, available tools to expedite the process, and ever-changing Google algorithms. Whatever the cyberbusiness may be that you are planning to start with, you do not want to be one of the many who are unsuccessfully flocking the back pages of Google.

So to help you make your business a success, here are some tips to architect it in 2019.

What is your Product/Service?

The first rule of starting an online business is to be sure about what type of product or service you would want to offer to your target audience. Are your products something like clothes, furniture, or a service like software, apps, food deliveries, or content? If you are not sure about what you have to offer to your customers, there is a chance that you will confuse them too. Additionally, your product/service will help you determine the kind of audience you will attract.

Always keep in mind that the product/service that you choose will be critical for the success of your online business. So, think hard, and be personally and emotionally committed to its success. The first step is to analyze the product/service from your point-of-view and then analyze it from the customer’s point of view.

What is Market Potential?

After having decided what your product/service is, your next step is to decide what type of potential it holds in the existing market. When you embark on the journey you cannot turn a blind eye to your competitors. If you want to gauge your strengths and weaknesses then you would require to compare your product/service with existing businesses in the cyber world.

Always remember that your business is being created to serve your customers and not you. You cannot gain profit until you address their needs and wants. Ask yourself-

  • Where do your customers spend most of  their time online
  • How can you expedite the reach of your product/service to them?
  • What are the right platforms to showcase your products/services?
  • What kind of an angle of approach do you have to use to capture the attention of your customer?

All these questions and more will help you strategize and create a robust business plan that can deliver results.

Create a USP for Your Online Business

When we set foot into the arena of creating an online business, the most frustrating fact that we are constantly reminded about is that “We are too late because everything has already been taken.”  But, that is not true because there is always something new that you can do, even with an old idea or product. For instance, there are several apps and games that are doing the rounds of Google’s Playstore. Many of them have the same theme yet, one always does better than the other because their Unique Selling Point (USP) differs from others.

We can cite the example of Bulb to elaborate on this point. Bulb, the energy brand of the UK, incorporated a digital-first strategy to lure customers away from its competitors like British Gas and EON. To make itself prominent as a brand name, Bulb combines the strategies using social media and referral marketing, above its promise 100% sustainability. Other than that, the company also focuses on the UX of its mobile app, designing it such that it is intuitive and easy-to-use, continuously updating it to improve functionality. The brand’s strategies and methods have proved successful and helped them in attracting more than 700,000 customers.

Choose a Name

It would be an understatement to just say that finding a name for your online business is an important step. Your business name is the face of your company, hence it has to be memorable and clear so that your customers can remember it. For instance, Netflix can never be confused with any other because of its unique spelling, yet simple take on the meaning of the service that it’s providing. Your business name can anything derived from an abbreviation, location, acronym, or even foreign name. It just has to be catchy, unique, and most importantly memorable.

Build a Website

Websites generate business irrespective of your business or profession while also delivering a strong marketing message to customers. People are using the internet twice as much today than they did a decade ago. So, whether you are a local business, or trying to make a brand name, people will be looking you up online and if you do not have a website, then you are just missing out.

Most businesses think that if they put up a business website, it has to offer products to sell, accept payments, and so on. But, this is further away from the truth than you think. So, don’t stop your step and go ahead and find a web hosting service and a domain name to get you started in your steps.

Get Ready with Content

Even though everyone knows the importance of quality content, yet most businesses are ready to settle for just anything to save a few dollars. Content marketing is an important part of every companies strategy. Whether it’s a story, a blog, an ebook, a whitepaper, or an infographic, it has to add value. Content can help businesses generate three times more leads and believe it or not, 70% of people prefer learning something from articles than ads. In fact, according to studies, results in a higher rate of success, overall. So get ready with content because it would be needed everywhere, starting from your website, to your blogs and email newsletters to make an impact on your customers.

Are you having trouble coming up with an online business plan that can succeed? If yes, you can always reach out to Marak Technologies to take care of your digital needs. We are a full stack digital marketing and IT services company, assisting you at every step, whether it’s building a website or creating a marketing strategy. Whatever your query maybe, we are here to provide answers for you.

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