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5 Tips to Grow your Business Email List

5 Tips to Grow your Business Email List

Why is it important to grow your business email list when you can just survive by what you already have? Well, the challenge is not to just survive but to join the race, fight the battles, and live to see yourself succeed. So, you’re either […]

6 Funny Marketing Campaigns Businesses can Incorporate to Keep Customers Happy This Friendship’s Day

6 Funny Marketing Campaigns Businesses can Incorporate to Keep Customers Happy This Friendship’s Day

It’s Friendship’s Day again; the time of the year when we commemorate our close friends and the times that we spent with them. On Friendships Day, everyone has a special way to remind their friends of the special bond that they share. Media channels to […]

Top 10 Newsletter Tools Every Marketer Must Possess

Top 10 Newsletter Tools Every Marketer Must Possess

If you thought that email marketing is an outdated marketing technique and that newsletters are a waste of time then you might want to check your growth rate in terms of brand wars. Believe it or not, email newsletters are still trending and an important ingredient of marketing and branding. Without email newsletters, your presence in the competitive online market would be next to nothing.

Email newsletters carry important information and updates about your brand to your target audience and take your business to the next level. A cost-effective medium for boosting businesses, newsletters can do a lot more if they are relayed creatively and beautifully to viewers.

Email is a communications platform that has been growing popularly over the decades with about 2.8 billion global users, using it as a primary communications tool. In fact, email marketing has the potential to generate an ROI of 4400% for every dollar invested. This means that for every $1 that you invest in email marketing, your ROI will be an average $44.

In the words of Internet Guru, Jakob Nielsen-

“Email newsletters are the best way to maintain customer relationships on the Internet.”

Stressing on the importance of newsletters and the impact that they must leave on viewers (in this case your target audience), it is essential to take the help of newsletter tools. These tools can help you enhance the look of your email, create smart content, as well as analyze the success rate or performance of your newsletter among other things.

But, all newsletter tools are built differently to incorporate unique functions. There are a number of factors, like pricing, functionality, and features, to consider. With the growing number of options that the online market has to offer, making a definite choice can be daunting and scary.

Hence to make your choice easier, here are 10 newsletter tools that can help you make your emails more attractive while also being informative and helpful to your customers.

1. MailChimp

MailChimp has always been the first choice of tools for creating newsletters, especially when creativity and uniqueness come to question. MailChimp is a great tool for creating newsletters owing to the fact that they have various user-friendly features that can make the entire process easy and quick.

You would also be glad to know that MailChimp has been ranked 4th among G2 Crowd’s best software companies in 2019, after Google, Adobe, and Slack!

MailChimp gives users the power to promote their business all from a single platform across email, social, landing pages, postcards, and more. Our marketing CRM helps you collect data about your contacts and turn those insights into action. With a holistic view of your audience, you can learn what they like and create campaigns that feel like conversations.

See what’s working and what isn’t with real-time performance reports for your campaigns. And get personalized recommendations and data-driven insights from a platform that gets smarter along the way.

2. Constant Contact

It can be time-consuming to have to design your newsletter especially if you are not adept with digital designing skills. In such a case, auto-generated newsletter templates can save you all the headache and time. Constant Contact automates your newsletters by plugging-in to your website’s address, scanning it for colours and images, and then utilizing all these elements into various templates. You are only left with the job of choosing a template that you would like to use for your newsletters. All in all, the entire process will only take you two minutes to set up.

Constant Contact uses the drag-and-drop editor which gives you the feasibility to add content blocks to your emails like headings, text, buttons, and images, while also allowing you to import products from Shopify, add coupons. You can also add an RSVP for an event, create a poll for users, or create an event for donations with this email tool.

The tool is easy to use with in-app tutorials and video explainers present on every new feature section that you plan to use. Additionally, Contact possesses above-average deliverability rates as per the EmailToolTester’s study, which can ensure you that your subscribers will receive the newsletters that you send them.

3. Campaign Monitor

The Campaign Monitor email newsletter tool simplifies the management of multiple clients for businesses. The tool allows users to add as many clients as required while also allowing them to custom templates, emails, and automation for each client.

Campaign Monitor’s email editor consists of fewer options than other email design tools, yet it makes the customization of messages much faster and easier. Users can start bu using pre-made templates and drag in new sections you want, or hand-code your own template using Campaign Monitor’s simple email code snippets. On the Unlimited plan, you can even preview what your email will look like in 20 different inboxes, helping you ensure that your emails look great for everyone.

4. EmailOctopus

If you have many subscribers and are looking for a smarter and cheaper way of sending out your business’ email newsletters, then EmailOctopus is the answer.

Usually, one does not have to analyze the process of sending an email newsletter. All that you have to do is create, click, and send. However, with EmailOctopus, it is worth the time to understand how to set-up an email newsletter as well as create a transactional email service to get the work done at a lower price.

To work with EmailOctopus the first step for users is to create an Amazon SES account via which all the emails will be sent through Amazon’s transactional service. Next, users need to design their email newsletters in EmailOctopus’s rich editor and add contacts to their lists. Once both steps are completed, EmailOctopus sends the email, tracks stats, and helps your email list grow like any other email tool. The only difference here is that EmailOctopus is using another service to send the emails, in the process passing the savings on to you.

5. Canva

Canva is a semi-free graphic editing online service which can add the zing to your business newsletters especially if you are into e-commerce. The application helps users build custom-designed newsletters with little effort. The application offers users with useful features like filters, ready-made templates, illustrations and graphics, as well as other elements that enable you to edit images for a dramatic effect. Once your mail is complete, save and share.

6. MailerLite

This is a great email marketing tool that can perform both simple and complex functions as per your need. The tool’s editor for creating email newsletters is simple, allowing users to choose from many pre-designed content blocks like navigation menus, buttons, images, logos, videos, and text.

Irrespective of its simple features MailerLite also offers more advanced features like A/B split testing, email automation, built-in photo editing, contact list segmentation by demographics, as well as click-map reports. Additionally, users can also schedule their emails to be delivered to subscribers at a specific time in every timezone.

For an e-commerce site owner, the product catalogue can be imported to add products to the emails easily. If in case you use the newsletter to promote your blog content, you can use its RSS-to-email feature to build and send emails automatically. Also, the tool allows you to create an embeddable subscribe forms as well as pop-up forms that display after a certain amount of time, scroll depth, or on exit intent.

7. Benchmark

This email newsletter tool’s power lies in its international focus for languages. The tool is useful if you require to create newsletters in multi-languages, thus earning it the name- ‘Engagement tools for enterprises across the globe’. Benchmark is available in nine different languages and its main emphasis as a selling point is its high-quality, international customer support.

Benchmark permits users to create email newsletters easily by means of its drag-and-drop feature, making it easy for non-technical marketers to create beautiful designs. The newsletter tool also has a good selection of newsletter templates to choose from which makes the thinking process much easier.

Some of the tool’s most valuable feature that determines the performance of the email campaign is its A/B split testing that ensures that you are sending the best emails to your audience. Other than that other features are also included like the spam testing tool, responsive designs and templates, list segmentation tools, and auto-responders.

8. Mailjet

If you have a fast-moving team then Mailjet can give you the path to scale opportunities. Mailjet is well-created as being developer-friendly with a powerful API solution for engineers to build on their email platform. One of the most attractive features of Mailjet is its power to generate powerful content that is personalized for each recipient based on their collected data such as their name and location.

Mailjet’s email designer allows users to personalize their newsletter and build custom templates such that content does seem redundant and boring. additional features like A/B tests, free plan sign-ups, purchase credits, and SMS sending facilities make it more interesting.

If your team demands email newsletters are built together and reviewed often before sending, Mailjet’s collaborative tools make it easy for teams to work together on emails. For example, you can create a draft of your newsletter in Mailjet, and your teammates can suggest edits before it’s sent — all within the app.

9. Vertical Response

The speciality about VerticalResponse as a newsletter tool is its clean and straightforward interface that makes the creation of beautiful emails an easy process. Vertical Response is a wonderful email newsletter app for any type of business, but it is most suitable for non-profit organizations owing to the fact that it allows sending up to 10,000 emails every month through without having to spend a penny.

VerticalResponse gives users 18 pre-built templates, specifically designed for newsletters and a drag-and-drop editor, which makes the creation of a design an easy process. You can grow your list with embeddable and pop-up subscription forms, and segment your subscribers into different groups. Other than that the tool also has the feature via which users can create unlimited landing pages for specific promotions or offers on any Vertical Response plan.

10. Aweber

If you are on the lookout for a well-established email marketing newsletter tool that comes along with a wide range of features for your business, then Aweber should be your go-to tool. the email newsletter tool includes features like email designs, automation tools, list segmentation, and detailed reporting, as well as more than 6,000 royalty-free stock photos to make design an easy job.

If your business runs on WordPress then AWeber is a great solution for you since AWeber easily integrates with this Content Management System. Nevertheless, users must keep in mind that they cannot specify multiple segments at once when sending an email newsletter.

eCommerce Technologies for Business Success in 2019 and Beyond

eCommerce Technologies for Business Success in 2019 and Beyond

What makes an e-commerce business a success? There was a point of time when e-commerce was all about catering to the product/service requirement of a customer. However, in today’s digitalized atmosphere, the customer is looking for much more. Hence for e-commerce businesses to succeed, they […]

Top 10 Programming Languages in 2019

Top 10 Programming Languages in 2019

Programming languages for web development have evolved over time. Its main purpose, in this case, is no longer to only create a static website. Today, programming languages are being used to create more interactive web elements and applications that can capture users attention and make […]

10 Great Reasons Why You Should Move to Cloud Computing Solutions

10 Great Reasons Why You Should Move to Cloud Computing Solutions

Did you know?

Cloud solutions, are the new-age IT infrastructure, proliferating across businesses around the world today. In fact, according to the survey results of the RightScale 2018 State of the Cloud Report, it has been stated-

  • 81% of enterprises prefer a multi-cloud strategy; and
  • over 38% saw the public cloud as their top priority.

While the statistics above are some reasons why businesses should move forward to adopt cloud technology, there are more reasons to cite its usefulness. Hence, to make you understand the importance of making the shift to adopting cloud computing solutions in this digital age, here are 10 reasons to help you.

10 Advantages of Making the Shift to Cloud

Flexibility

Cloud computing solutions are utopian for growing and struggling businesses since we can easily scale them up or down as required, drawing on the service’s remote servers. The level of agility offered by cloud computing for businesses gives them a real advantage over competitors.

Conventional IT solutions can be too demanding for businesses forcing them to commit most of their attention towards data storage and computer issues. This hinders businesses from concentrating on other business goals and customer needs. Cloud computing solutions can help businesses to overcome these problems.  

Disaster recovery

According to Gartner Inc., a global leader on research and advisory, 90% of operations for disaster recovery will run on the cloud by the year 2020. Disaster recovery is one of the biggest use cases for hosted private cloud, and most organizations are relying on it to ensure that they retain access to critical corporate data. In case of threat to data, cloud computing solutions empower businesses to backup and restore what’s important.

Additionally, cloud computing solutions save businesses time. Otherwise, we would require to transfer and store data manually, especially when a disaster occurs. With such solutions, the entire process is automated, thus ensuring that work is done faster and without error.

Automatic software updates

Businesses can now forget about spending hours at a time trying to keep their software updated manually. The beauty of cloud computing systems is that you do not have to worry about their maintenance because your suppliers are there to look after it. Your cloud service suppliers ensure that your IT requirements are taken care of along with regular software updates and security updates on their schedule. Thus, you as a business do not have to worry about wasting time maintaining the system on your own.

Cost Efficiency

Using cloud computing solutions eliminates cost that is incurred as a result of in-house storage, software updates, and data storage to name a few. Especially, when businesses use cloud-based services, it allows them to pay on a subscription-based model or to simply pay on the go. In brief, with cloud-computing solutions, any high- costing project can look a lot friendlier.

Increased team collaboration

Another great benefit of incorporating cloud computing into businesses is team collaboration. As per the reports by Cloud Security Alliance, users have regular requests to buy more cloud applications from over 79% of companies, collaboration and file sharing being the two most requested cloud services. With cloud computing team members can access and edit files in real-time and from anywhere in the world.

Work from anywhere

Cloud computing allows businesses to offer their team members flexible working hours, which means that they can enjoy a suitable work-life balance. According to studies, it was found that-

  • 42% of workers were ready to exchange a part of their pay if they were allowed to telecommute.
  • These workers were willing to even take a 6% pay cut for it, on an average.

Document control

Cloud computing gives businesses more control over their documents, especially when they collaborate on it more than often over the cloud. This calls for the need for watertight document control. Prior to the availability of cloud computing solutions, team members communicated by sending files back and forth via email. This enabled them to work on files one user at a time. This usually resulted in a conflict of the file content, thus leaving scope for complication.

When businesses move to cloud computing, the scenario differs. All files are stored centrally and accessible by authorised people. Thus we can say cloud services give businesses better visibility, which results in better and more streamlined work practice.

Security

Cybersecurity is an ever-increasing issue for most businesses. As per the  2017 Cost of Data Breach Study: Global Overview, the overall cost for a data breach, on an average, is $3.62 million. Another research by Kaspersky Lab, a single ransomware incident can cost a company more than $713,000 on average.  To overcome such situations, cloud computing offers better IT security that has quicker response to threats and also gives businesses the time to focus on risks. In brief, we can say that cloud computing gives greater security to your data since you can access it irrespective of what or where your system is, also allowing you to remotely wipe data from lost laptops so it doesn’t get into the wrong hands.

Competitiveness

Adopting cloud computing solutions gives businesses access to enterprise-class technology, giving them a competitive edge over others. Even small businesses that adopt this technology are empowered to act as fast as big companies.

Fewer Carbon Footprints

According to a new study, companies can reduce their carbon footprints by over 50% when they move to the cloud. In fact, research by Pike Research claims that cloud computing can actually reduce the use of energy by 38% in the world’s data centres by the year 2020. Cloud data centres help saving energy. They are built to achieve high virtualization ratios, mainly on much newer and efficient equipment.

Things that Could Go Wrong When You Outsource Software Development and How to Handle it

Things that Could Go Wrong When You Outsource Software Development and How to Handle it

It’s great that you have chosen to outsource the software development work for your enterprise. After all, outsourcing can solve many problems within an organization. Some of these problems are cost control, quick delivery, a lack of quality talent, or backlog in the development process. […]

DIY: How to architect your online business in 2019?

DIY: How to architect your online business in 2019?

Why does everyone want to start an online business? Three main reasons- 1: You can work from anywhere you like, on your own hours,  as long as there is internet connectivity 2: It does not cost much; and 3: You are your own boss To […]

The Past, Present and Future the IT Industry in India

The Past, Present and Future the IT Industry in India

You look at marketing: everything that’s happening in marketing is digitized. Everything that’s happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that’s driven by information technology. It’s no longer discrete.

Satya Nadella
Chief Executive Officer of Microsoft

Citing the quote above, it can be said that the Information Technology (IT) industry is growing by leap and bounds, unlike any other, and India is not far behind. Consisting of two major components, namely hardware and software development, the IT industry is one of the largest private-sector employers in India.  The industry has come a long way from facing a hostile economy to being one of the favourite destinations for IT-enabled services by overseas clients and a major contributor towards India’s GDP.

There is a lot that we do not know about the rich history of the IT industry in India, as well as its present scenario, and future predictions. This article attempts to cover all the aspects of the industry, with intricate details, starting from its birth, further shedding light on its progress till the present day and beyond.

A Brief History of the Indian IT and Software Industry

Let us break down each era in the history of the IT industry hierarchically so that we can have a better understanding of the events until the present time.

The 1960s

The Indian IT industry started its journey in 1968. This was when Tata Consultancy Services (TCS) was formed. TATA formed TCS for providing software development services, for the Burroughs Corporation, United States. During this time there were no local markets and the government policies were not friendly towards private enterprises making it hard for IT industries to survive.

The 1970s

The government policies remained hostile and the economy was controlled by the state. At this time, bank finance was not available for exporters and important tariff rates for software and hardware were hiked to over 100% and 135% respectively. It was also during this time when the first software export zone, Santacruz Electronics Export Processing Zone (SEEPZ), the forefather of all IT parks of the recent times,  was established in Mumbai

The 1980s

This was the year when Rajiv Gandhi became Prime Minister, and government policies changed for the IT sector. The import tariffs for hardware and software decreased to 60% as per the New Computer Policy (NCP 1984). Over 80% of India’s software exports were from SEEPZ during this time.

The 1990s

This was the era when the Indian economy underwent major reforms, especially under the administration of  Sri Atal Bihari Vajpayee (1998-2004), who appointed the development of Information Technology among the Indian economy’s top five priorities. He also established the Indian National Task Force on Information Technology and Software Development. The Department of Electronics created the Software Technology Parks of India (STPI) in different cities, owned by the government, which could provide VSAT communications without breaching its monopoly.  

In the year 1993, the government started allowing companies to have their own dedicated links. This step encouraged companies to communicate their work directly abroad.

Regulated VSAT links became visible in 1994.

The 2000s

Legal procedures were created by the Information Technology Act, 2000 for electronic transactions and e-commerce during this time. Between the years of 1999-2000, the Indian IT industry grew over $5.7 billion, with a steady annual growth of 50% since 1991.

Where does the Indian IT Industry stand today?

India is home to some of the biggest and finest IT and software industries like International Business Machines Corporation(IBM), Tata Consultancy Services (TCS), Wipro, and Hewlett Packard (HP) to name a few. In fact, the country consists of over 75% of the global talent within the IT industry and it accounts for over 67% of the global outsourcing market.  Furthermore, the Indian IT & ITeS companies have set up over 1,000 global delivery centres in over 80 countries across the world.

The data of progress of the IT industry in India up to the present time, along with all its core competencies and strengths, is huge and commendable, thus attracting significant investments from major countries globally. We can safely say that the Indian IT industry has successfully accrued important brand equity in the global market.

According to the National Association of Software and Services Companies (NASSCOM), IT exports from India will exceed US$330 billion by 2019-20. This accounts for nearly 14% of the projected worldwide spend if India maintains its current share of the global offshore IT market.

At present, the Digital India campaign run by the government is investing over $20 billion to improve the infrastructure of the internet in the country as well as to promote online payments and e-governance. On the other hand, the Startup India campaign supports technology startups, which are the critical components for the growth and development of the IT industry.

The future potential

The Indian IT industry is riding on the wave of the fourth industrial revolution, also known as Industry 4.0. This means that a great transformation is on the way for this sector. Upcoming digital businesses and their fundamental technology platforms will require support via a robust digital network, which will have a focus on the endpoints of the people involved.

Subjected to new trends, the Indian IT industry will witness an incredible amount of untapped potential, which will not only relate to technological trends of the present time. Simplicity, in terms of a user interface, for consumer benefits, should be the key focus for players in the IT industry. The reason why this will work is that with everything moving at breakneck speed, time is limited and consumers won’t have the time to learn how to use a product.

With new technologies evolving, cybersecurity is going to be a major cause of concern for businesses and an IT company is only as good as the services it can provide in this arena. Businesses are getting more digitized with every passing day, hence making their data and private information more vulnerable to cyber attacks. Hence, it is but only natural for IT companies to employ maximum security measures as they continue to develop the latest technologies for their clients. Continuous testing and maintenance of systems is a must to be able to stay one step ahead in the game.

Furthermore, automation and technologies of Industry 4.0 will also influence the workings of the IT industry. For instance, Artificial intelligence (AI) is already being used by many software companies to code, fix bug errors, and test software, which makes the life of a developer much easier in the process. This fact, of course, brings in the cause of concern among developers and programmers, of being replaced by robots in the workplace. This concern is relevant especially when a report like that from Horses for Sources predicts that India might to lose over 640,000 jobs to IT automation by the year 2021. But, this only holds true for those who are not in the loop with technology as it grows because there are other reports that state that the advancement in technology will create over 133 million new jobs as opposed to the 75 million that will be made obsolete.

The future of the Indian IT industry will heavily rely on the supply-demand chain. As digitization becomes more ubiquitous, it is only natural that the demand for IT services will be on a rise. This, in turn, will place a heavier responsibility on IT organizations due to increased competition in the market. In this scenario, it is only evident that the services of the IT industry will only come across as absolutely necessary in the future.

Infographic: Artificial Intelligence and Benefits Businesses can Reap From it

Infographic: Artificial Intelligence and Benefits Businesses can Reap From it

Artificial is changing business functions worldwide. The infographic gives an insight on the holistic benefits of using the technology.

25 Terminologies Every Digital Marketer Must Know

25 Terminologies Every Digital Marketer Must Know

A simple list of lingos used for digital marketing that every marketer must keep close to heart.