25 Terminologies Every Digital Marketer Must Know
For anyone who is new to digital marketing, it might be a little difficult to understand the frequent jargon that dominates the industry. With terms such as Impressions, CTR, CPC thrown frequently at any newbie, you are bound to feel left out in this fast-growing industry. To get a better understanding, here are 25 key terminologies that every digital marketer must know.
#1 Click-Through-Rate (CTR):
The first digital marketing terminology that we are going to talk about is Click-Through-Rate. This terminology indicates the percentage of people who have clicked on a web link which is usually placed in an email, an ad, website page, and so on. Higher CTR percentage means that more people have clicked through your link.
#2 Cost per Acquisition ( CPA ):
Cost Per Acquisition is a pricing model wherein a business is charged by advertising platforms based on the leads, sales or conversions that are generated. The best part about CPA is a business is only charged for the results that it wants.
#3 Cost per Click (CPC):
Cost per Click is a pricing model where a business is charged by publishers for every click people make on a displayed/test ad which leads people to the business’ website.
#4 Cost per Thousand (CPM):
Cost per Thousand is yet another pricing model where advertising impressions are brought, and business is charged according to the number of times the ad appears per 1,000 impressions.
When a customer or a visitor to a business’ website performs the action that you intend him/her to perform, it is called conversion. This desired action can be anything you want – purchase a product, signup for a membership, download or registration for your newsletter.
“Impressions” in digital marketing terminology means the number of times that an ad appears in a target audience’s social media feed or web browser or such other platforms. Impressions could also be related to the number of times a website has been accessed or viewed by users in total.
A keyword is a word or phrase that your audience uses to search for relevant topics on search engines such as Google, Yahoo, and Bing. If you are a mobile app developer, a relevant keyword could be “Custom Mobile App” (short keyword) or “Customised Mobile App Development in Mumbai” (long-tail keyword).
#8 Organic Traffic
Organic traffic is the number of visitors who have visited your website through a Search Engine. It is also known as “Free” traffic as visitors do not usually click on a link to land on your website. Organic traffic is the best type of traffic.
#9 Paid Traffic
Paid search is when a business bids on keywords and makes ads around those keywords to be displayed on search engines. Paid searches usually appear either on the top, bottom or right side of a search results page. Furthermore, paid traffic also comprises any type of paid advertisement that directly indicates to a business’ website.
#10 SEO (Search Engine Optimization)
Search Engine Optimization is a method adopted through which a business optimises its webpage enabling the website to rank higher on a search engine’s results page (SERP).
#11 SEM (Search Engine Marketing)
Search Engine Marketing is a method through which businesses get higher placement on search engines by bidding on frequently searched words and phrases.
#12 SERP (Search Engine Results Page)
Search Engine Results Page is the list of results given by a search engine for a search query you make. For example, if you were to look for your website standing for the keyword “Best Digital Marketing Agency,” a SERP report will let you know where your website stands in terms of ranking.
#13 Domain Authority:
Domain Authority is a scale that ranges from 1 through 100. It is a system that search engines employ to determine the authoritativeness of a business’ website. The higher a website’s domain authority, the more Search Engines trust the site.
#14 Keyword Stuffing:
As the name suggests, it is a practice of employing or rather overloading your content with keywords. It is usually done in hopes of making the content of a website more visible on search engines. Engaging in this practice might attract some sort of penalties by search engines. It is advisable that you avoid stuffing keywords in your content; just provide great and valuable content.
Metadata is HTML snippets that are added to a webpage’s code. Metadata add contextual information for web crawlers and search engines. Metadata are used by search engines to help decide the type of information that is to display in the results.
#16 META Description:
META Description is a set of texts, about 155 characters, that appear on the search engine results page showing a summary of the page’s content.
#17 RSS (Really Simple Syndication):
Really Simple Syndication is a technology that enables a business to share content to people who subscribe to the content. The subscribers ultimately get automatic alerts if you make any updates to your content.
#18 Viral Marketing:
It is a modern technique of marketing. In this technique, businesses encourage their audience to share their content with others. This could be a video, a picture, or even an article that can intrigue users’ interests and push them to take action or make a purchase that benefits the business. With viral marketing, businesses can reach potential customers faster, exposing them to content faster.
A subscriber is a person who lets a business send him/her content, messages or other communication through email or other personal communication means. Subscribers are a major force who determine the effectiveness of your viral marketing campaign.
#20 Social Networking:
Social networking is the practice of using web-based or mobile platforms to build online communities where people share common interests or activities. The most common and widely used social networks globally are Facebook, Instagram, LinkedIn, and Twitter to name a few.
#21 Landing Page:
A landing page is a page on a business’ website that is optimized to be the entry page to the business’ website. For example, if you are planning to launch a new product or service, you will create a new web page for it that will direct you to the main page of the website wherefrom you can make the purchase.
A backlink is a method in which a website hyperlinks to another website using HTML HREF code. Backlinks are a major factor that is used by several search engines in determining organic rankings. If a website has incoming backlinks from other relevant and more established websites, the links are votes of trust for the website. The website, therefore, gains authority through those backlinks, which results in better rankings.
#23 Bounce Rate:
Bounce Rate is the percentage of visitors who enter the website and exits without clicking or interacting with any other page. It is always advisable that a business makes their website interactive and fun so as to reduce the bounce rate to a minimum.
#24 Email Marketing:
It is a method that employs email with the objective of acquiring sales, customers, or any other type of conversion.
#25 CTA (Call to Action):
CTA is a feature on a website that allows visitors towards a specific action or conversion. The action can be a clickable button, an image, or standard text. A few examples of CTAs are “buy now,” “Subscribe,” “call now” to name a few.