Top 10 Newsletter Tools Every Marketer Must Possess
If you thought that email marketing is an outdated marketing technique and that newsletters are a waste of time then you might want to check your growth rate in terms of brand wars. Believe it or not, email newsletters are still trending and an important ingredient of marketing and branding. Without email newsletters, your presence in the competitive online market would be next to nothing.
Email newsletters carry important information and updates about your brand to your target audience and take your business to the next level. A cost-effective medium for boosting businesses, newsletters can do a lot more if they are relayed creatively and beautifully to viewers.
Email is a communications platform that has been growing popularly over the decades with about 2.8 billion global users, using it as a primary communications tool. In fact, email marketing has the potential to generate an ROI of 4400% for every dollar invested. This means that for every $1 that you invest in email marketing, your ROI will be an average $44.
In the words of Internet Guru, Jakob Nielsen-
“Email newsletters are the best way to maintain customer relationships on the Internet.”
Stressing on the importance of newsletters and the impact that they must leave on viewers (in this case your target audience), it is essential to take the help of newsletter tools. These tools can help you enhance the look of your email, create smart content, as well as analyze the success rate or performance of your newsletter among other things.
But, all newsletter tools are built differently to incorporate unique functions. There are a number of factors, like pricing, functionality, and features, to consider. With the growing number of options that the online market has to offer, making a definite choice can be daunting and scary.
Hence to make your choice easier, here are 10 newsletter tools that can help you make your emails more attractive while also being informative and helpful to your customers.
MailChimp has always been the first choice of tools for creating newsletters, especially when creativity and uniqueness come to question. MailChimp is a great tool for creating newsletters owing to the fact that they have various user-friendly features that can make the entire process easy and quick.
You would also be glad to know that MailChimp has been ranked 4th among G2 Crowd’s best software companies in 2019, after Google, Adobe, and Slack!
MailChimp gives users the power to promote their business all from a single platform across email, social, landing pages, postcards, and more. Our marketing CRM helps you collect data about your contacts and turn those insights into action. With a holistic view of your audience, you can learn what they like and create campaigns that feel like conversations.
See what’s working and what isn’t with real-time performance reports for your campaigns. And get personalized recommendations and data-driven insights from a platform that gets smarter along the way.
It can be time-consuming to have to design your newsletter especially if you are not adept with digital designing skills. In such a case, auto-generated newsletter templates can save you all the headache and time. Constant Contact automates your newsletters by plugging-in to your website’s address, scanning it for colours and images, and then utilizing all these elements into various templates. You are only left with the job of choosing a template that you would like to use for your newsletters. All in all, the entire process will only take you two minutes to set up.
Constant Contact uses the drag-and-drop editor which gives you the feasibility to add content blocks to your emails like headings, text, buttons, and images, while also allowing you to import products from Shopify, add coupons. You can also add an RSVP for an event, create a poll for users, or create an event for donations with this email tool.
The tool is easy to use with in-app tutorials and video explainers present on every new feature section that you plan to use. Additionally, Contact possesses above-average deliverability rates as per the EmailToolTester’s study, which can ensure you that your subscribers will receive the newsletters that you send them.
The Campaign Monitor email newsletter tool simplifies the management of multiple clients for businesses. The tool allows users to add as many clients as required while also allowing them to custom templates, emails, and automation for each client.
Campaign Monitor’s email editor consists of fewer options than other email design tools, yet it makes the customization of messages much faster and easier. Users can start bu using pre-made templates and drag in new sections you want, or hand-code your own template using Campaign Monitor’s simple email code snippets. On the Unlimited plan, you can even preview what your email will look like in 20 different inboxes, helping you ensure that your emails look great for everyone.
If you have many subscribers and are looking for a smarter and cheaper way of sending out your business’ email newsletters, then EmailOctopus is the answer.
Usually, one does not have to analyze the process of sending an email newsletter. All that you have to do is create, click, and send. However, with EmailOctopus, it is worth the time to understand how to set-up an email newsletter as well as create a transactional email service to get the work done at a lower price.
To work with EmailOctopus the first step for users is to create an Amazon SES account via which all the emails will be sent through Amazon’s transactional service. Next, users need to design their email newsletters in EmailOctopus’s rich editor and add contacts to their lists. Once both steps are completed, EmailOctopus sends the email, tracks stats, and helps your email list grow like any other email tool. The only difference here is that EmailOctopus is using another service to send the emails, in the process passing the savings on to you.
Canva is a semi-free graphic editing online service which can add the zing to your business newsletters especially if you are into e-commerce. The application helps users build custom-designed newsletters with little effort. The application offers users with useful features like filters, ready-made templates, illustrations and graphics, as well as other elements that enable you to edit images for a dramatic effect. Once your mail is complete, save and share.
This is a great email marketing tool that can perform both simple and complex functions as per your need. The tool’s editor for creating email newsletters is simple, allowing users to choose from many pre-designed content blocks like navigation menus, buttons, images, logos, videos, and text.
Irrespective of its simple features MailerLite also offers more advanced features like A/B split testing, email automation, built-in photo editing, contact list segmentation by demographics, as well as click-map reports. Additionally, users can also schedule their emails to be delivered to subscribers at a specific time in every timezone.
For an e-commerce site owner, the product catalogue can be imported to add products to the emails easily. If in case you use the newsletter to promote your blog content, you can use its RSS-to-email feature to build and send emails automatically. Also, the tool allows you to create an embeddable subscribe forms as well as pop-up forms that display after a certain amount of time, scroll depth, or on exit intent.
This email newsletter tool’s power lies in its international focus for languages. The tool is useful if you require to create newsletters in multi-languages, thus earning it the name- ‘Engagement tools for enterprises across the globe’. Benchmark is available in nine different languages and its main emphasis as a selling point is its high-quality, international customer support.
Benchmark permits users to create email newsletters easily by means of its drag-and-drop feature, making it easy for non-technical marketers to create beautiful designs. The newsletter tool also has a good selection of newsletter templates to choose from which makes the thinking process much easier.
Some of the tool’s most valuable feature that determines the performance of the email campaign is its A/B split testing that ensures that you are sending the best emails to your audience. Other than that other features are also included like the spam testing tool, responsive designs and templates, list segmentation tools, and auto-responders.
If you have a fast-moving team then Mailjet can give you the path to scale opportunities. Mailjet is well-created as being developer-friendly with a powerful API solution for engineers to build on their email platform. One of the most attractive features of Mailjet is its power to generate powerful content that is personalized for each recipient based on their collected data such as their name and location.
Mailjet’s email designer allows users to personalize their newsletter and build custom templates such that content does seem redundant and boring. additional features like A/B tests, free plan sign-ups, purchase credits, and SMS sending facilities make it more interesting.
If your team demands email newsletters are built together and reviewed often before sending, Mailjet’s collaborative tools make it easy for teams to work together on emails. For example, you can create a draft of your newsletter in Mailjet, and your teammates can suggest edits before it’s sent — all within the app.
The speciality about VerticalResponse as a newsletter tool is its clean and straightforward interface that makes the creation of beautiful emails an easy process. Vertical Response is a wonderful email newsletter app for any type of business, but it is most suitable for non-profit organizations owing to the fact that it allows sending up to 10,000 emails every month through without having to spend a penny.
VerticalResponse gives users 18 pre-built templates, specifically designed for newsletters and a drag-and-drop editor, which makes the creation of a design an easy process. You can grow your list with embeddable and pop-up subscription forms, and segment your subscribers into different groups. Other than that the tool also has the feature via which users can create unlimited landing pages for specific promotions or offers on any Vertical Response plan.
If you are on the lookout for a well-established email marketing newsletter tool that comes along with a wide range of features for your business, then Aweber should be your go-to tool. the email newsletter tool includes features like email designs, automation tools, list segmentation, and detailed reporting, as well as more than 6,000 royalty-free stock photos to make design an easy job.
If your business runs on WordPress then AWeber is a great solution for you since AWeber easily integrates with this Content Management System. Nevertheless, users must keep in mind that they cannot specify multiple segments at once when sending an email newsletter.
About Post Author
Namrata Diengdoh is a Content Marketer and Strategist with over 8 years of experience under her sleeve. She started as a fitness writer and gradually worked her way up to other industry niches like technology, travel, and parenting. If she’s not typing, she’s either brushing up her vocabulary, immersed in a book or spending time with her pooch.