Business Intelligence

There is an ongoing competition among companies on a global scale to be the best than the rest in their own field and they are leveraging any or all the tools at their disposal to succeed. In the present time, when digital transformation is at its peak, companies need to understand the importance of modernizing their business processes. Hence, the advice is to adopt and incorporate Business Intelligence tools that can fulfil more than just their present requirements; Business Intelligence tools allow businesses to understand their data and then build actionable insights and impactful decisions from it to meet customer demands as well as the company’s goals and vision.

At Marak Technologies Pvt. Ltd., we provide services for Business Intelligence in Shillong because we understand how critical it is for local companies to build a long-lasting relationship with their customers. It can be difficult for companies to leverage data on a daily basis especially if it is in massive amounts. That is why we, at Marak technologies provide solutions pertaining to Business Intelligence in Shillong to aid enterprises in-

  • Deciphering data patterns
  • Building better customer-client relationships
  • Keeping up with the latest trends,
  • Picking out any irregularities from internal data assets and external data sources.

With our solutions for Business Intelligence in Shillong, we aspire to-

  • Improve business performance,
  • Empower users to generate their own reports
  • Empower users to run their own queries
  • Enable users to conduct their own analyses, share their understandings, and interact with others.

Why Choose us

  • Unsurpassed reach, depth of resources and industry expertise
  • Outstanding support to clients to help them achieve their organizational objectives
  • Holistic approach, dedicated team
  • Optimum business advantage
  • Exceptional service delivery
  • Cost-Efficiency
  • Faster turnaround time

Business Intelligence-Important Categories

Business intelligence (BI) platforms enable enterprises to build Business Intelligence applications by providing strength in the following three categories:

  • Analysis like in Online Analytical Processing (OLAP)
  • Information Delivery like reports and dashboards; and
  • Platform Integration like BI metadata management and development environment.

Advantages of Business Intelligence Solutions

  • Improves Decision Making
  • Easier access and share of Information
  • Real-time analysis with Quick navigation
  • Identification of unnecessary items in the system
  • Reduces the risk of bottlenecks
  • A better understanding of a business work process

Business Intelligence Services

Business Intelligence Consulting:

Our Business Intelligence consulting services are aimed at building you a self-service architecture in Business Intelligence in Shillong. By doing so we can ensure that you do not have to depend too much on IT services as well as reduce the Total Cost to Ownership.

Business Intelligence Development:

Marak Technologies offers its customers a comprehensive range of Business Intelligence Development services that are up to date with the ever-changing technologies and trend analysis. Our solutions for Business Intelligence Development in Shillong is further divided into the following sections.

End-to-End BI Services:

We provide our clients with comprehensive BI software development services. to facilitate multi-dimensional analyses of big data sources from all over the enterprise. Additionally, we also take to our advantage any vendor-neutral Service-Oriented Architectures, which can aid in the consolidation of your organization’s data and processes.

BI Platform Services:

We build custom BI solutions for desktops, mobile devices and browser apps, complete with personalized and customizable dashboards that offer real-time visibility on KPIs. Our custom BI platforms include features like big data processing, predictive analytics, decision support, benchmarking and employee scorecards, data drill-downs, workflow planning and much more. Compliance governance and security protocols are built in.

BI Data Warehouse Solutions:

We provide Data Warehouse solutions in Business Intelligence for Shillong via which we can seamlessly construct multiple nodes used for data aggregation, securing the data clusters safely in the cloud, or on-premises database to data mining, filtering and cleansing.

BI Reporting Solutions:

Our developers effortlessly integrate BI solutions into your existing IT infrastructure, quickly enabling ad hoc data querying and report generation. We design enterprise-specific reporting software used for creating data-intensive visualizations and interactive “what-if” analysis tools with dynamic, pixel-perfect and easily sharable visualizations.

Data Visualization:

We, Marak technologies, use Data visualization as a part of our services for Business Intelligence in Shillong so that businesses can easily analyze and leverage data in a much attractive and expressive format. Data visualization Services and Methods help to expressively demonstrate data while ensuring to keep intact its simplicity, consistency, and articulatory features.

Business Intelligence Testing:

Our Business Intelligence testing tools offer customers an integrated suite of services that are composed of the comprising best-in-class processes, people, and technologies. Our tools for testing Business Intelligence in Shillong is designed to perform a thorough report testing, which results in an overall improvement in business productivity.

Business Intelligence support and maintenance:

Solutions for Business Intelligence and IT systems require regular maintenance and monitoring. This is why we offer our support to ensure that your business is performing efficiently. We are always ready to answer your queries whenever you need us. As a frontrunner among business intelligence solution providers in Shillong, Marak Technology’s dedicated team for Business Intelligence and Analytics is staffed with Business Intelligence Consultants and we help organizations identify, extract, manage, and analyse data to make business-critical decisions.

Business Intelligence-Practical Applications

Customer Intelligence:

This is the part of business Intelligence that involves the gathering and analysis of customer information which includes their details and activities. Customer Intelligence is aimed to build deeper and more effective customer relationships and improve decision-making by vendors.

eCommerce Intelligence:

If you want to succeed with an eCommerce business it is imperative to have a timely and accurately available data. Marak technologies, as a provider of services for Business Intelligence in Shillong, develops matrices and eCommerce-specific BI to present data that can aid in the decision-making process. With the help of our Business intelligence services, your business can effectively evaluate data and receive reports that can be used for customer research before developing strategies and models.

Performance Intelligence:

There is an increasing need for faster decision-making and quick turnaround time among organizations to help steer their performance towards a more productive direction. This calls for the use of Business Intelligence (BI) for monitoring, reporting, analysing, and planning. Integrated functionality for Business Intelligence in Shillong and Performance Intelligence, combined in one common platform is one of the most stable and relevant trends in the market. Hence it is important for organizations to acknowledge this across all company sizes, industries and geographical regions.

Financial Intelligence:

Financial business intelligence refers to the methods of collecting, processing, and analyzing financial data from databases in actual time. Marak Technologies, via its professional financial services for Business Intelligence in Shillong, helps in creating better business decisions in the process saving organizations time and money.

Marketing Intelligence:

Marketing intelligence is data that is accumulated daily, relevant to a company’s markets, to ensure accurate and positive decision-making strategies so that market opportunity can be easily determined. This data also helps in the creation of a market penetration strategy as well as market development metrics, which are both imperative for setting base in a foreign market.

Sales Intelligence:

Marak Technologies’ Sales Intelligence solutions gives businesses an unparalleled perception of a customer’s buying patterns. Via our sales intelligence solutions, these patterns can be automatically analyzed and evaluated, thus proactively identifying and delivering sales opportunities.

HR Intelligence:

The application of Business Applications in Human Resources departments can help them achieve many key functions within a company that otherwise can take a lot of time if done manually; it also has the risk of errors happening. Some of the tasks that can be achieved are hiring, training, organizing corporate events, and even downsizing. HR Intelligence offers users a way to examine data to understand any trends or insights that can lead them to make smarter business decisions.

Operational Intelligence:

Operational intelligence applications in Business Intelligence involves real-time, dynamic, business analytics that deliver visibility and insight into data, streaming events, and business operations. Operational Intelligence provides organizations with the ability to make decisions and immediately act on these analytic insights, through manual or automated actions.


Today Business Intelligence (BI) an important tool using which business can provide the right people, the right information at the right time, leading to

  • Increase in operational efficiency
  • Maximized revenue
  • Improved customer experience
  • Compliance achievement

We recommend a separate BI system, as unlike usual business applications, an individual BI application comprises of continuous enhancement and improvement based on feedback received from the business community.

A BI system can be built on cross organizational/functional activities to sustain an enterprise wide decision support environment.


Focus areas for Business Intelligence can vary from business to business. It more often than not depends on the kind of business process you have. However, we identify the following where BI can be focused.

  • Customer satisfaction
  • Problem resolution
  • Up-sell & Cross-sell
  • Customer Churn
  • Product / Customer segmentation
  • Cost control
  • Revenue & Profitability
  • Performance management
  • Defect Minimization and Tracking
  • Market Analysis and effectiveness

The need of a BI application emerges from the operating departments such as Marketing, Sales and Finance, wherein experts need the operable insights of data in timely fashion. Such requirements are usually not generated by IT departments.